Netflix testing higher-priced ‘Ultra’ plans


The current pack with highest price is the "Premium" subscription which allows users to enjoy their videos at 1080p (Full HD) with screen sharing of 4 at a time.

Netflix is reportedly set to offer up a new subscription that would fall under "Ultra" branding, a new plan that is above the Base, Standard, and Premium susbcriptions.

Netflix has gone through a number of pricing changes over the past few years, as the popularity of the streaming service increased with audiences. As more advanced televisions capable of displaying HDR content hit the market, Netflix is hoping to keep up with the increasing demand by offering streamable content at these ultra-high definitions.

There are now three subscription plans to choose from: $7.99 Basic (Standard Definition - 1 screen at a time), $10.99 Standard (HD available - 2 screens) and $13.99 Premium (HD and Ultra HD on 4 screens).

Netflix would not provide details about the tests, first reported by Italian website TuttoAndroid and The new plan would cost roughly $16.99 per month and it's now being tested in two different versions. Currently, the highest package is worth $13.99 that is known by the name of Premium.

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Netflix has announced plans to test out yet another price tier. "In this case, we are testing slightly different price points and features to better understand how consumers value Netflix", the company said, according to USA Today.

Shows like "Luke Cage" and "Glow" are available in HDR.

Netflix's current three tiers including "ultraHD".

The Ultra plan will cost $16.99 in the United States and will offer customers the ability to have four simultaneous 4K streams all at once. The Standard priced at $10.99 offers its users the Netflix experience at 2 screens at a time with only normal HD facilities.