IHOP acknowledges it faked IHOb name change


Turkel Brands President Bruce Turkel discusses how IHOP is temporarily changing its name to IHOb.

International House of Pancakes flipped the "P" in their name to a "b"; Jeff Flock explains what the "b" in IHOb stands for.

The restaurant group also updated its website to remove the temporary IHOb logo and replace it with the usual IHOP version.

IHOP announced on Monday that it had officially changed its name back to the International House of Pancakes after a brief stint as IHOb, the International House of Burgers. "We'd never turn our back on pancakes (except for that time we faked it to promote our new burgers)".

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But it moved conversation away from pancakes for a minute, a rebrand that Business Insider called an "incredible strategic move".

The answer is yes, both burgers and pancakes will be left on IHOP's menu.

Now we know it was just a marketing scheme to get the word out about its new burger line.

There were strong feelings going around about the name change.