In a step aimed at curbing the prevalent sexism in football, FIFA (Fédération Internationale de Football Association) has launched a crackdown on broadcasters asking them to avoid focusing on "hot women" during matches. "We have done it with our host broadcast services" Addiechi is quoted.
A significant amount of the pre-tournament discussion was centred around potential trouble between England and Russian Federation fans, after the clashes between the two sets of supporters in Marseille in 2016.
Some of them have lost their FAN IDs - the documents required for all spectators to access World Cup stadiums - and been forced to leave the country as a result of such behaviour, he added.
Football's ruling body said that the disciplinary probe relates to the singing of the anti-IRA song and other potentially discriminatory songs.
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He also said there have been several cases of women reporters being grabbed or kissed while on air.
How exactly you can police such a vague policy remains to be seen, but the news probably means we'll be seeing a lot more old fat men in our crowd reaction shots.
If you go to Google and type in the words "World Cup" and "women fans" what comes up is images of attractive women dressed in their nations colours and usually wearing short shorts or crop tops.
Although it is not a TV matter, one similar subject that gained headlines was when Getty Images took down a photo gallery of "the hottest fans at the World Cup" and apologized.
The research sampled more than 100 pictures from mainstream media reports and found the most popular stories and images about women focused on young and slender fans in the stands, The Conversation reported.