Wendy's had a savage response to the IHOb name change

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"The world is spiraling out of control and I can't understand why IHOP would force us to deal with more unwelcome change", said one Twitter user.

I'm not sure how I feel about the name change, but I do know how I feel about the shady responses that have since filled my Twitter timeline: incredible.

And, yes, BK has been serving pancakes since it upgraded its menu to offer breakfast items like the Croissan'wich in the early 1980s. "We are definitely going to be IHOP", Darren Rebelez, president of IHOP, told CNNMoney.

After a brief period teeing up the news, the pancake staple made the name change official, joining a crowded and fiercely competitive burger market.

It also added in a separate tweet: "Remember when you were like 7 and thought changing your name to Thunder BearSword would be super cool?"

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The pancake chain has been coy about whether the name flip is permanent, saying Monday that it was "for the time being". "But we want to convey that we are taking our burgers as seriously as our pancakes". But IHOP executives feel the urge to change their image once again by changing their recognizable acronym to IHOB.

The chain went so far as to change the sign on a restaurant in Los Angeles to the IHOB name.

"We have a big announcement", read the Phillies' tweet. IHOP isn't changing its name.

It was a marketing strategy and publicity stunt combined on the part of IHOP. We'd slip inside after hours on the road, and I'd order the Rooty Tooty Fresh 'N Fruity® pancakes, which satiated my sugar fix and satisfied my dad as being "healthy" because it included fruit. "We're just expanding our burger horizons", it said.

IHOP's decision to rename itself IHOb, or the International House of Burgers, infuriated many customers.

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