Red Cross launching blood drive dubbed "Missing Types"

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The American Red Cross says it will launch a new campaign to encourage more blood donations.

The Red Cross wants people to recognize some misconceptions about blood donation as the organization looks for more donors. It is a challenge blood collection organizations face across the country and around the world.

By donating blood you can help people live happier and healthier lives.

Hoping the next time you see a letter disappear before your eyes, you'll know what to do.

The Red Cross has more information at its website here.

"Every two seconds someone in the USA needs blood".

The New York Blood Center in New York City has declared a blood emergency.

Jaqueline, 13, was born with a congenital heart disorder. Her surgery had to be postponed.

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It is recognised as a day to honour voluntary blood donors for their generosity and sacrifice, as well as raise awareness surrounding the need for regular donations to ensure the quality, safety and availability of blood and blood products for patients in need.

In an innovative bid to attract new, young blood donors, the blood service will again take part in the global Missing Type campaign, from June 11 to June 18.

Mlambo said other sports teams will also be asked to throw their support behind the campaign, while the public can get involved by deleting the "blood types" from their names on social media for the week of June 11 to June 18. Each victor will receive travel and two-night accommodations at a participating hotel and two days' worth of family four-pack admission tickets.

People who suffer from anaemia, STIs, HIV/AIDS, as well as individuals who are underweight or under the age of 16, are among those ineligible to donate. All blood types are needed. A blood donor card or driver's license or two other forms of identification are required at check-in. Since roughly 20% of donors are students from high schools and colleges, the Red Cross is in desperate need.

The blood drive is Saturday, June 23 from 8:30 a.m.to 12:30 p.m.in the Eaton First Church of God gym, 601 East Lexington Road, Eaton.

Blood use notification: Once a donation has been made, Whole Blood donors receive a notification when their blood has been used.

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