For what it's worth, the name change is reportedly temporary and only being done in an effort to promote the chain's new burger line.
The new International House of Burgers is rolling out a menu with seven "ultimate steakburgers" with a variety of toppings. The "b" stands for burgers! But who cares? This is the internet and we've already reacted.
The company revealed the new name on its Twitter account Monday after teasing the change last week. Breakfast, bacon, brunch and burgers were all tossed out as suggestions, and Monday brought an answer.
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"Not really afraid of the burgers from a place that decided pancakes were too hard", Wendy's said in another tweet.
In truth, IHOP isn't actually changing its name to IHOB; it's simply adding burgers to its menu, and is using the name-change gimmick to advertise the addition. So naturally, we rounded up a few of our favorite Twitter reactions to the IHOB fiasco... "B-hold! #IHOb", the company said in its tweet.
Social media users do not seem to be happy with the new name change.
The "burgers" name change leaked Saturday when a Business Insider reporter visited a restaurant and saw a sign that mentioned the name switch. At certain locations, customers can try one of the new burgers for as little as $6.99, a price that includes unlimited fries and a drink.