Amazon started the craze with the launch of its first Alexa-powered Echo speaker back in 2014, but more recently other big hitters such as Google and Apple have entered the market with their own offerings, putting pressure on sales of Amazon's growing range of smart speakers. Amazon had a 43.6 percent market share, down from 81.8 percent in Q1 2017.
Amazon and Google accounted for 70 percent share of the global smart speaker shipments in the first quarter of 2018, with Apple selling 600,000 HomePods in the period, a new report. Google exhibited even stronger growth, with Google Home sales jumping by an astounding 709% over the last 12 months. Alibaba, Apple and Xiaomi meanwhile advanced their shares from 0 percent to 7.6 percent, 6 percent, and 2.4 percent respectively. According to the reports, the global smart speaker market had a remarkable growth of 806% compared to the same quarter a year ago, with an overall shipment of 9.2 million units.
Google and Alibaba consolidated their number two and three rankings while Apple became the fourth largest smart speaker brand worldwide following the launch of the HomePod in February 2018.
According to the latest quarterly research from Strategy Analytics, global smart speaker shipments reached 9.2 million units in Q1 2018.
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In the coming months, we can expect more growth in smart speaker sales, especially with companies like Amazon and Google set to bring smart displays. "Alibaba and Xiaomi are leading the way in China and their strength in the domestic market alone is proving enough to propel them into the global top five", says David Watkins, Director at Strategy Analytics.
What's more, Strategy Analytics' figures are just estimates, and with Apple yet to cough on exact sales figures, it's still unclear exactly how numerous bin-like, Siri-powered speakers have been sold. That doubled the 2 million devices it shipped during last year's first quarter.
If you're yet to dive into the smart-speaker market and want to find out more, be sure to check out Digital Trends' look at some of the best smart speakers on the market today.