Peter Rabbit movie faces allergy backlash

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The charity Kids with Food Allergies condemned the film on social media, prompting some Twitter users to adopt the hashtag #boycottpeterrabbit.

Sony Pictures has said sorry about it all, and we'll see if it really means it when Peter Rabbit hits United Kingdom cinemas in March with this scene either intact (not really sorry) or removed (really sorry).

A scene in the film shows a character who suffers a blackberry allergy being pelted with them by a gang of bunnies.

Sony Pictures have apologized after allergy advocacy organizations lashed out against a newly released "Peter Rabbit" movie for allegedly trivializing food allergies.

In Peter Rabbit - a modern-day interpretation of the famous Beatrix Potter story - the character of Mr McGregor is allergic to blackberries.

"A character is intentionally attacked with his allergen, leading to anaphylaxis and the use of epinephrine [medication reversing allergy reactions]".

The Kids With Food Allergies Foundation (KFA) said in a statement: "The new movie, Peter Rabbit, has a scene that may be disturbing to young viewers who have a food allergy".

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Globalaai is encouraging parents to talk to their children about the scene and the seriousness of food allergies.

A petition has also been launched by Global Anaphylaxis Awareness and Inclusivity - attracting nearly 10,000 signatures.

The studio and filmmakers say they regret not being more aware and sensitive to the issue.

"During a reaction, patients require the life-saving drug epinephrine and must go to the nearest hospital for follow-up treatment", it said.

"Making light of this condition hurts our members because it encourages the public not to take the risk of allergic reactions seriously, and this cavalier attitude may make them act in ways that could put an allergic person in danger". They are calling for the scene to be withdrawn from the film, which is set to air in the United Kingdom in March 2018.

Sony said in the statement that it was wrong for the filmmakers to include the scene, "even in a cartoonish, slapstick way".

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