YouTube makes small content creators pay for Logan Paul's mistake


The new rules come into place on February 20, 2018, and they mean that only channels with 1,000 subscribers and 4,000 watch hours in the last 12 months can make money from YPP.

Currently, anyone can submit a video to YouTube and have it go up immediately. It's the people at the top who it needs to be taking better control of. Being that #Logan Paul is a social media influencer, he should have known that making fun of suicide and acting as though it's a joke weighs heavily on his viewers.

Under the new standards, Google will remove advertising from a "significant" number of YouTube channels, 99% of which generated less than $100 from ads in the previous year, the company announced in response to advertisers that felt they have been underwriting inappropriate material. It will be taken down if it's flagged for content reasons. Now, content creators need to add thousands of hours of watch time and 1,000 new subscribers over one year to that. If the criteria are met within 12 months, then a creators account will be able to monetize its content.

Prior to the Logan Paul video controversy as well as others more before it, YouTube relied on its in-house algorithm to screen for copyright infringement and nudity.

YouTube's latest policy tightening comes after the video-sharing site faced criticism for incidents where ads were placed on violent, racist or otherwise inappropriate videos, prompting major advertisers to leave the platform.

"While we took several steps past year to protect advertisers from inappropriate content, we know we need to do more to ensure that their ads run alongside content that reflects their values", Muret wrote.

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YouTube explains in a recent post that this will "significantly improve [its] ability to identify creators who contribute positively to the community", as it minimised the chances of offensive content appearing. Google Preferred videos will carry the guarantee that an actual person has approved the content after a careful review.

Paul, one of YouTube's most popular personalities, apologized after his posting of was met with a massive outcry.

Celebrity video blogger Logan Paul has 15 million followers, but YouTube last week pared back its commercial relationship with him after he drew public outrage for showing a suicide victim in a clip.

Booting small channels from advertising eligibility will not fully address concerns raised by advertisers about video makers going too far, YouTube acknowledged in the blog post.

According to the USA tech giant, manual review of Google Preferred channels and videos will be completed by mid-February in the U.S., and by the end of March in all other markets whether it is available, including South Korea.