What Is 'Tide Pod Challenge'? Latest Social Media Craze Has Doctors Worried

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Frank LoVecchio. He believes this is far worse, "They can cause a burn to your mouth, your lips, your breathing tube, your feeding tube, your esophagus".

The challenge involves people popping the small laundry detergent packs and posting videos of themselves chewing and gagging on the oozing product online.

That's four years after Procter and Gamble made a decision to redesign its packaging to make it harder for children to access the pods. The lure of Tide Pods, which look nearly like candy, broke into satirical conversations as early as 2015 when The Onion published column from the perspective of a child who.

P&G replaced the original clear packaging with more opaque and harder-to open child-proof packages.

P&G launched TV, online video and radio public-service announcements to warn people to keep the products away from children.

The American Association of Poison Control Centers says that in 2017 there were a reported 10,570 cases of laundry detergent poisonings, but that data does not include teenagers and is only for kids 5 and younger. All was then owned by Sun Products, now by Henkel. P&G, led by Tide, has more than an 80 percent share of the business, according to Bernstein Research. In some videos, teens are putting the pods in frying pans and cooking them before consuming them.

Patients advised to avoid Naas Hospital due to high numbers presenting there
She said that under HSE policy, the joint chairpersons of the Emergency Department Task Force must be notified in advance of this. He expressed his regret and frustration at the situation and that there has not been an improvement despite increased investment.

But where did the Tide Pod Challenge get its origin from?

Marc Pagan, 19, told CBS News he consumed a pod on a dare but knew the detergent was not meant to be eaten. Soon enough, the ideas turned into reality, giving birth to one of the social media's deadliest trends in the recent times.

'They should be only used to clean clothes and kept up, closed and away from children.

Tide issued a statement following news of the highly risky challenge sweeping the internet: "Our laundry packs are a highly concentrated detergent meant to clean clothes ..."

"Nothing is more important to us than the safety of the people who use our products", says P&G spokeswoman Petra Renck. "Our focus is simply on providing the facts".

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