Super Bowl ads cost $5M, demand strong despite National Football League ratings drop


With that, why wouldn't they want to hire Pink (or P!nk, if you prefer the way that she likes to spell her name these days) to sing the National Anthem?

After failing to act early by hitting Colin Kaepernick with a suspension for his kneeling in 2015 to nip the problem in the bud, the $40 million a year commissioner tried to buy off black protesters with an $89 million bribe to a number of organizations to use in social justice warrior training.

Of course, not all protests during the anthem have been broadcast, but the attention it's gotten seems to warrant that it be televised at the biggest football event of the year.

Although the game does not air until February, the co-hosts of Outnumbered took aim at NBC Sports on Thursday, which said that it would not black out players who made a decision to kneel during the national anthem. During that weekend over 200 players, executives, and coaches, protested the anthem and President Trump. Game broadcasters showed the protests during the initial weeks but reduced coverage of them later.

NBC, a unit of Comcast Corp, has sold all but a handful of 30-second TV spots, which it is charging more than $5 million on average for the Super Bowl, said Dan Lovinger, executive vice president of advertising sales at NBC Sports Group, on a media call. Ultimately, one way or another, we do think that the big game is meant mostly to be about fun, crazy, and getting everyone together in order to watch a lot of television.

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Live events remain a bright spot for television advertisers as more viewers tend to watch their favorite shows on demand and fast-forward through the commercials.

So, there you have it!

Lovinger said he expected that that February 4-Super Sunday-would set a single day record for media sold.

For any of those who may have been thinking of ending their National Football League boycotts for the playoffs, a big hat tip should go out to NBC for an advance warning so those folks don't waste their time.