Sportswear Company Claims Logan Paul "Hijacked" The Brand's Name

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Just as 2018 began, vlogger Logan Paul faced a massive backlash for posting a now-deleted video of his crew wandering through a forest in Japan known as a destination for suicide victims.

The video was viewed some 6 million times before being removed from Paul's YouTube channel, a verified account with more than 15 million subscribers.

He tweeted Wednesday that he wont be coming out with new videos "for now" because he's "taking time to reflect".

Logan Paul is in a lot of trouble.

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Paul issued a written and video apology over Twitter before announcing his hiatus. YouTube's own guidelines state that "it's not okay to post violent or gory content that's primarily meant to be shocking, sensational, or disrespectful", which would seem to disqualify Paul's video from being hosted on the platform. The video features his adventures in Aokigahara, which is located in the vicinity of Mt. Fuji. Unfortunately for Logan that didn't go down too well either, and he then uploaded another video the following day to apologize without any excuses. "YouTube prohibits violent or gory content posted in a shocking, sensational or disrespectful manner", YouTube said in a statement.

"While YouTube might not explicitly encourage Paul to pull ever-more insane stunts, it stands to benefit financially when he and creators like him gain millions of views off of outlandish episodes", Louise Matsakis wrote for Wired.

"I thought I could make a positive ripple on the internet, not cause a monsoon of negativity", he said in his Twitter post. Although Paul contends that he uploaded the controversial and trending video to raise awareness, Ito believes that it is Paul himself whose awareness should be raised in matters concerning suicide prevention. "I made a severe and continuous lapse in my judgement, and I don't expect to be forgiven", he stated.

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