The changes won't prevent people from uploading offensive content to YouTube, which hoovers up hundreds of hours of new video per minute. The biggest change that will be noticed by top creators affects Google Preferred, Google's top-tier advertisement group for a select group of creators.
YouTube later announced Paul's channel was being taken down from Google Preferred, and that Paul will be removed from an upcoming comedy, "Foursome", he was supposed to appear in for YouTube Red.
Beginning today, in order to be eligible for the YPP, creators will need to have surpassed 4,000 hours of watch time within the previous year, and boast at least 1,000 subscribers.
In a blog post for creators, YouTube chief product officer Neal Mohan and chief business officer Robert Kyncl noted that "2017 marked a tough year for many of you, with several issues affecting our community and the revenue earned from advertising through the YouTube Partner Program". Creators who start to grow audiences on YouTube have always been able to join the YouTube Partner Program to monetize their videos through advertising.
YouTube is going to make it harder for small video makers to make money.
Qatar denies intercepting UAE civilian jets
It was further stated that this was an act that threatens the security of civil aviation and overlooks global law and agreements. The UAE authority later said a second Emirati passenger plane bound for Bahrain was also intercepted by Qatari fighter jets.
The changes come after months of YouTube weathering advertiser unrest and public criticism for the videos it hosts - and the ads it plays against them.
"We expect to complete manual reviews of Google Preferred channels and videos by mid-February in the USA, and by the end of March in all other markets where Google Preferred is offered", added Muret. They will allow us to significantly improve our ability to identify creators who contribute positively to the community and help drive more ad revenue to them (and away from bad actors). Over the a year ago, Mr. Paul and another one of YouTube's biggest stars, PewDiePie, were dropped from Google Preferred for posting inappropriate videos.
As YouTube fielded complaints from advertisers, the company has defended itself by pointing to the number of creators that depend on the service for their livelihood. "We'll be working to schedule conversations with our creators in the months ahead so we can hear your thoughts and ideas and what more we can do to tackle that challenge".
Also included in the update, was the announcement of a series of tie-ups with third parties which Google claims will offer advertisers more control over what content they deem as suitable to have their ads served next to.