That said, LG has announced new features that will make it into their 2018 range of TVs.
Moving back to smart functionality, LG is saying that ThinQ technology will work with Google Assistant in their 2018 models to control their functions, launch content apps and search for content within those apps intelligently and nearly entirely through voice command technology.
After announcing the benchmark-setting 8K OLED TV, South Korean technology major, LG is now geared up to showcase an Artificial Intelligence (AI)-based ThinQ television series at the upcoming Consumer Electronics Show (CES) 2018 (January 9-12), Las Vegas. The new LG TV models will come with Google Assistant integration alongside the company's proprietary Electronic Program Guide (EPG) to deliver information in real time and let users utilise verbal commands. Users will also be able to search for information, images or videors related to a specific content with the voice-assistant by directly speaking to the TV's remote control. The processor also improves other aspects of the image such as sharpness, contrast and color performance - the latter benefit, thanks to what LG says are advanced mapping capabilities.
A webOS operating system embedded in the TV units will support most of the functions. The use of FALD allows for denser backlighting zones throughout the display, unlike edge-lighting, through independent control of LED light zones. The new comes soon after LG revealed its first smart speaker, which adopts the same ThinQ name.
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In addition, LG has also stated that the ThinQ AI TVs will also have the ability to operate as a central smart home hub as well. These new OLED and SUPER UHD offer something LG is calling "4K Cinema HDR", which has been introduced to offer a more "cinema" feel to the experience.
Aside from the proposed flexibility in the use of LG's 2018 OLED TVs, the models are designed using the company's recent α (Alpha) 9 processor which provide viewers with cinematic experience in picture quality through its four-step image processing for noise reduction and enhanced colors.
We will know more about LG and other products when CES 2018 kicks off from the 7 of January 2018 to the 12 of January 2018. "At LG, our interest is in improving user lifestyles and convenience, which our 2018 TVs amply deliver".