Diet Coke says millennials thirsty for new experiences, introduces four new flavors

Share

The rebrand led to double-digit growth for that variety of zero-calorie cola and the company is hoping a similar sales jump will accompany the new flavors of Diet Coke.

In a press release, Coca-Cola explained that it has spent the last two-years polling almost 10,000 people across the country on their preferred flavor, packaging, and more to reach their final verdict. In fact, Diet Coke will still be offered in all its existing package sizes, including the standard 12-ounce cans, mini cans, and glass bottles.

Diet Coke is getting a new look this year, relaunching in 2018 with sleek new cans and four new flavors attempting to entice customers and mark a new chapter for the iconic drink. So Coca-Cola is giving its 36-year-old brand a massive facelift, and it's launching four new millennial-oriented Diet Coke flavors.

Diehards, before you freak out, the original design and taste isn't going anywhere.

Coca-Cola on Wednesday relaunched its Diet Coke brand after years of sales declines, and a consumer movement away from artificially sweetened sodas.

Jazz guard Rodney Hood swats phone out of fan's hand after ejection
A 3-pointer by Wall and a 3-pointer by Kelly Oubre Jr. capped an 8-0 run and the Wizards led 99-98 with 2:31 left in the game. John Wall is the top fantasy basketball player for the Wizards with a season average of 41.19 fantasy points per game.

Another Diet Coke executive said the company cast a "broad flavor net" after examining what Millennials are eating and drinking, and tested everything from spicy notes to exotic fruits. The four new flavors will be introduced in Canada next month. "We believe that to recruit a new generation, we have to appeal to them, and millennials are 40% multicultural".

However, Diet Coke still remains the best-selling, no-calorie drink in the US, so it's not surprising that many Diet Coke lovers are pretty pumped about the new foursome of sodas.

"But where others companies are responding to changing public tastes and to the public health crisis and the cost this puts on the NHS, Coke is tinkering around the edges". More interesting news about The Coca-Cola Company (NYSE:KO) were released by: Seekingalpha.com and their article: "The Coca-Cola (KO) Q3 2017 Results - Earnings Call Transcript" published on October 25, 2017 as well as Investorplace.com's news article titled: "For Investors, the Coca-Cola Co Stock Is No Longer It" with publication date: October 27, 2017.

Coca-Cola in 2016 announced a "One Brand" approach to unite the marketing of its various Cokes. "This visual evolution elevates the brand to a more contemporary space, while still using at its foundation the recognizable core brand visual assets". A slightly refined typography aims to simultaneously preserve Diet Coke's heritage, yet present it in a more progressive manner.

The refreshed Diet Coke look is anchored by the iconic silver color and features a sharper logo, bold colors to represent each flavor and a sleek vertical band, called the "High Line", that extends across all packaging. In contrast, Coca-Cola Zero Sugar "continued to perform well". "We're building a portfolio for the future with great-tasting options people want".

Share