Apple to Introduce new Feature for Helping Parents Protect Children

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"As active and long-term shareholders of Apple Inc., CalSTRS and Jana Partners LLC sent the corporation a letter asking them to address the growing need to offer parents more choices and tools to help ensure that young consumers are using their products in an optimal, supportive manner", Sheehan said.

They urged the company to design more intuitive ways for parents to safeguard their children's devices, and called for them to build a committee of experts "to assist additional research efforts". The investors control Dollars 2 billion worth of Apple shares, have appealed to the multinational technology giant to take action in order to offer more tools and choices for families to protect their children from the harm can be caused due to smartphones.

You used to be able to rip your kid out from in front of the TV and say, 'Come on, we're going grocery shopping, ' but now they won't even get in the vehicle without saying, 'Can I play with your phone?'

In response, Apple said it "leads the industry" in terms of parental controls, having introduced them to the iPhone 10 years ago.

Children's distraction in the classroom has increased while their ability to focus on educational tasks has decreased.

"It would defy common sense to argue that this level of usage, by children whose brains are still developing, is not having at least some impact, or that the maker of such a powerful product has no role to play in helping parents to ensure it is being used optimally", the letter states.

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From a study published back in November, social media exposure and overuse of smartphones are some of the major contributions to depression (apart from other suicidal traits) among youngsters and teens. Smartphone addition is surging on Google trends, and research is showing when we're on more social media platforms, we experience more stress.

Facebook's founding president, Sean Parker, also warned recently that the company exploits a "vulnerability in human psychology" to addict its users.

He says if Apple has data that researchers could use in terms of health outcomes such as depression and suicide, that would be beneficial.

Be an online chaperone: If you let your child chat online, be sure you know who the person on the other end is.

Even tech insiders have joined the criticism of social media and its addictive potential.

Even if Apple doesn't have a direct responsibility to parents, it's not surprising that the company quickly committed to doing more, says Neil Bearse, director of marketing at Queen's University's Smith School of Business. The investor, the Journal said, is planning to raise billions of dollars to launch a new fund, Jana Impact Capital, to invest in companies that should be "better corporate citizens". This is, however, just one of countless ordeals that is parenthood and it would be ludicrous to blame Apple for making a device I chose to buy so useful.

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