Recent Trademark Filings Hint at a YouTube Competitor from Amazon

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Google is threatening to pull its YouTube app from Amazon's Fire TV devices on January 1, but Amazon may be preparing to launch a YouTube competitor in case it does. News of this Amazon venture comes courtesy of TV Answer Man, which discovered trademark requests for AmazonTube and OpenTube. The "tube" in both the names openly refers to YouTube and how Amazon is in no mood to spare.

YouTube TV is Google's most recent venture into the world of over-the-top streaming video, where it competes against services such as Playstation Vue, Sling TV, and Hulu.

The service will also allow users "to share content, photos videos, text, data, images and other electronic works", and goes on to list topics, ranging from gaming to dance, fashion and tech.

With Amazon and Google seemingly willing to patch things up, it seems unlikely that Amazon will still move forward with launching a YouTube rival at this point. While AmazonTube is the most viable name in our humble opinion, both have a "knock-off" sound to them given how ubiquitous YouTube has become over the past decade.

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"... Amazon doesn't carry Google products like Chromecast and Google Home, doesn't make Prime Video available for Chromecast users, and last month stopped selling some of Nest's latest products", according to a YouTube spokesperson. DomainNameWire reported earlier this month that Amazon has been registering a lot of domain names, including AlexaOpenTube.com, AmazonAlexaTube.com and AmazonOpenTube.com.

Google, also owned by Alphabet, said it has been trying to reach an agreement with Amazon to give consumers access to each other's products and services but has been stymied by a lack of cooperation from the Seattle-based company.

In short, it looks like Amazon intends to at least test out a competitor to YouTube. Just days ago, it put forth an olive branch by promising to return Chromecast to its retail line-up, following years of absence. Only time will tell if Amazon's YouTube rival service ever sees the light of day until then we will keep you posted about the developments.

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