United States wireless carrier T-Mobile said Wednesday it would launch a pay TV service in 2018, aiming to disrupt the dominant cable and satellite providers. T-Mobile did not disclose the specific financial numbers for its acquisition of Layer3 TV.
Founded in 2013 by a group of cable and media veterans, Colorado-based Layer3 has focused on providing a technology-enabled, premium cable experience. Its "concierge cable" service is now available in Los Angeles, Chicago, Washington D.C. and other markets.
T-Mobile will leverage its LTE network speeds and Layer3's technology to roll out a TV service in 2018.
T-Mobile didn't provide any details about what its forthcoming over-the-top TV will look like or cost.
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T-Mobile will offer a paid service starting next year. "It only makes sense for the Un-carrier to do to TV what we're doing to wireless: change it for good!"
The planned T-Mobile wireless TV service will join a host of other "virtual" internet TV services. In 2015, the carrier in 2015 launched Binge On, providing users on data-capped plans unlimited streaming access through partnerships with video and music services without incurring overage charges.
At time of publication, T-Mobile shares were trading up 1.2 percent at $64.26.
The wireless carrier showed off a video clip showcasing a mockup of its TV service's user interface, which is (unsurprisingly) extremely pink.