Taylor Swift's 'Reputation' Sells More Than 1 Million Copies in 4 Days


It was one of the most anticipated pop records of the year, and Taylor Swift's Reputation has proved another commercial juggernaut for the singer. Including track equivalent albums (TEAs) pushes Reputation's total to 1.238 million copies, Swift's second-best debut after falling short of 1989's 1.287 million opening week copies.

Nielsen Music and Billboard report that the album sold more than 1.22 million units in its first week. Of that sum, 1.216 million were in traditional album sales - the largest sales frame for an album since 2015.

In an era where streaming drives most sales thanks to streaming equivalent albums (SEAs), Reputation's big opening came on the back of largely traditional sales, both digitally and physically, as Swift once again withheld her new album from streaming services for its first week of release.

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In one week, Reputation already has passed 2017's prior best-selling album, Divide by her friend Ed Sheeran, which has sold 931,000 through November 16. That means Taylor now is the only artist in Nielsen Music history with four million-selling weeks.

Reputation is the first album to sell over one million copies in a single week in America since Adele's 25 shifted 1.157 million during its fifth week on sales (it opened with a record-breaking 3.378 million in its opening week). "Reputation" was her fourth album to accomplish the feat, it said. Reputation was promoted heavily through Target stores, where the album was available in two exclusive editions, bundled with a Swift-curated magazine.