Ford Super Duty Limited Gets a Texas Debut

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The Super Duty Limited will be produced at the company's Kentucky Truck Plant in Louisville.

Pricing starts at $80,835 for the F-250 Super Duty Limited 4×4, but if you want the F-350 Super Duty Limited 4×4, it starts at $82,010.

But what does Ford give you to justify charging S-Class prices for a pickup truck?

Heavy duty trucks are more capable, and expensive, than ever.

The new Limited trimline for the 2018 Ford Super Duty is available on the F250, the F350 and the F450, and while you can select single or dual rear wheels (on applicable models), this new premium package only comes with the Crew Cab, four wheel drive and the 6.7L PowerStroke diesel V8 engine is standard.

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But if you include all available options, taxes and fees, the price tag jumps to more than $100,000. There's also a slightly different chrome grille, LED lights, and a chrome piece on the tailgate. According to a study from MaritzCX covering the 2016 model year, the light-duty Ford F-150 is the most popular new vehicle not just among the United States population as a whole, but even among those raking in $200k or more per year.

Next the Super Duty Limited offers more premium technology than any F-Series package before it, with a high-definition 360-degree camera with Trailer Reverse Guidance, a blind spot system with trailer coverage, adaptive cruise control, lane keep alert, forward collision warning with automatic braking, a flat rear load floor with locking storage, a full panoramic moonroof and heated/cooled seats. Given the popularity of the truck market, Ford says that now over half of the Super Duty trucks sold are more expensive models, such as the King Ranch or Platinum.

The new Ford F-Series Super Duty Limited doesn't signal a shift away from Ford's more affordable and work-focused trucks, but it does mean the automaker has smartly identified that its F-Series models have room to grow at the top end of the price scale.

"Imagine opening the door to your humidor and sinking into your favorite leather lounge chair - that's the sensation new Super Duty Limited inspires", said Ford design manager Aileen Barraza.

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