Amazon sets up sales showdown with Flipkart

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Flipkart might be looking at ways to make it easier for customers to stomach larger purchases on its platform, but says deals and discounts will continue to be an integral part of its flagship sale.

This will be the fourth edition of the Big Billion Day, and will be held from September 20 to 24, just ahead of Dussehra. Like Flipkart, Amazon plans to attract new customers with steep discounts and other offers such as no-cost EMIs (equated monthly instalments), exclusive products from big brands and buyback offers. Although Amazon India has not confirmed the dates for its festive sales, it is likely to end its festival sale one day before or after that of Flipkart, reports said quoting industry executives.

That would imply that Flipkart is aiming to touch sales of around Rs 6,000-9,000 crore (about $1-1.5 billion) during the five-day event this year. The best offers are likely to include No Cost EMI, Product Exchange, Buy Back Guarantee and Buy Now Pay Later along with special offers for SBI Debit & Credit card holders.

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The biggest e-commerce player in the country has stated that it will bring a billion Indians together with its Big Billion Days sales and set the tone for the festive season.

As we are a week into September festive season is coming close in the country and with this it brings some awesome sales. "Our subscriptions have gone up two times since January.we're seeing a lot of interest from customers in signing up for Prime before Diwali", said Agarwal, adding that Amazon will roll out special offers for existing Prime members. Apart from deals and offers, this time users will have access to unique and exclusive selection across 80+ categories. "This is all an extension of what Flipkart has done since it started a decade ago, when it created the e-commerce market in India and helped millions from small towns and villages benefit by shopping online", Krishnamurthy was quoted as saying in the release. Categories such as Fashion and Large Appliances have also been revamped to offer consumers an enhanced selection, more engaging customer interface, and a reliable, speedy delivery and installation service.

It was Flipkart's tremendous sales performance during the festive season past year that revived the company and helped it stay ahead of global rival Amazon.

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